Pinterest Beginners Guide You Need To Know

Last Updated on January 22, 2024 by James – SIO

Estimated reading time: 18 minutes

Unlocking the Magic of Pinterest

Hey there, welcome to the wonderful world of Pinterest Beginners Guide! If you’ve been hearing a lot about Pinterest but haven’t jumped in yet, you’re in the right place. Trust me, you’re going to want to dive in headfirst once you get a taste of what this platform can do. I’ve personally seen its magic, transforming my business’s online marketing efforts like no other platform could. So let’s cut to the chase: what’s Pinterest, why should you be on it, and how can you start making it work for you?

What Exactly is Pinterest?

Alright, let’s get down to basics. Imagine having a vast bulletin board where you could pin all your dreams, ideas, and inspirations—got the image in your mind? Good. Now, take that bulletin board, make it digital, multiply it by a million, and welcome to Pinterest! It’s a visual search engine and a social media platform rolled into one.

How to Get Your Pinterest Journey Started

So, you’re sold on the idea and want to hop on the Pinterest train. Great choice! The next step is to set up your account. Here’s a spoiler: it’s super easy.

Steps to Get Started

  1. Choose Your Device: You can use Pinterest on your computer, phone, or tablet.
  2. Visit the Website or Download the App: Head over to or get the Pinterest app from your device’s app store.
  3. Sign Up: You’ll have the option to sign up using your email, Facebook, or Google account.
  4. Choose Your Interests: Pinterest will prompt you to select some interests to help curate your feed.
  5. Voila! You’re In: Start exploring, saving pins, and, most importantly, getting inspired.

So there you have it: a complete rundown of what Pinterest is, why it should be on your radar, and how to get started. Whether you’re here to boost your business or find some inspiration for your next home improvement project, Pinterest is the place to be. I’ll be diving deeper into all things Pinterest in the coming sections, so stick around. And remember, the Pinterest world is your oyster; happy pinning! 📌

Getting Started with Pinterest

pinterest tablet

Alright, friends, let’s get into the nitty-gritty of kicking off your Pinterest journey. This section is your Pinterest 101, the essential step-by-step guide you need to nail this platform from the get-go.

What is Pinterest? A Digital Dreamland for Ideas

Let’s squash any confusion right away. Picture a digital bulletin board on some muscle-building severe supplements. That’s Pinterest for you. Unlike Instagram or Facebook, where it’s all about “Hey, look what I did!” Pinterest is more like a treasure map, saying, “Hey, let’s figure out what awesome thing you can do next!”

Quick Facts

  • Type: Social Media & Visual Search Engine
  • Primary Focus: Ideas, Projects, and Inspiration
  • Key Features: Pins, Boards, and Feeds
Pinterest ElementSimple Explanation
PinsYour virtual thumbtacks
BoardsDigital folders for pins
FeedA stream of fresh ideas

Why Should You Use Pinterest? The Game Changer You Never Knew You Needed

The golden question: why should you bother? For starters, Pinterest serves dual purposes. On a personal front, it’s your go-to source for inspiration and planning. On the business side, it’s a goldmine for customer reach and driving traffic.

For Personal Use

  • Find Inspiration: Whether you’re redesigning your bedroom or searching for new workout routines, it’s your go-to place.
  • Plan Events: Weddings, birthdays, or even a spontaneous picnic.
  • Skill Uplift: From cooking gourmet meals to making your soap.

For Business Use

  • Brand Power: Take your brand visibility to another level.
  • New Customers: Imagine your product being viewed by millions.
  • Web Traffic: An intelligent pin can be a shortcut to a burst of website visits.

Personal Anecdote: I’m going to drop some real talk. When I was launching a new product line for my business, I used Pinterest to showcase it. Man, the numbers spoke for themselves. A whopping 89% of Pinterest users are actively looking to buy. That’s like fishing in a pond where the fish are jumping into your net. So, if you’re an entrepreneur, ignoring Pinterest is like leaving money on the table.

How to Create a Pinterest Account: Getting the Ball Rolling

pinterest face

Okay, enough talk. Let’s get you set up. Making a Pinterest account is as easy as pie. Follow these steps, and you’ll be pinning in no time.

Step-by-Step Account Creation

  1. Platform Choices: Either go to or download the app from your app store.
  2. Click ‘Sign Up’: You’ll see this option front and center.
  3. Account Type: Decide between a Personal or Business account.
Account TypeBest ForFeatures
PersonalGeneral usersBasic pinning and board creation
BusinessEntrepreneurs, MarketersAnalytics, Ads, and other advanced features

Pro Tip

Choose a Business account if you have even the slightest business intent. The analytics feature alone is worth it, and you can still do everything you’d do with a personal account.

So, now you’ve got the lowdown on starting with Pinterest. Whether it’s for personal growth, planning your dream wedding, or scaling your business, Pinterest is a versatile platform that can serve you in myriad ways. With the basics now in your toolbox, you’re well on your way to becoming a Pinterest pro. Happy pinning! 📌

Navigating the Pinterest Dashboard

Hey, you’re past the initial hurdles, and now you’ve got your Pinterest account set up. Nice job! But what’s next? Time to understand how to navigate your new favourite playground.

Understanding the Pinterest Interface

The Pinterest dashboard is like the cockpit of a plane. It might look overwhelming at first, but trust me, it’s simpler than you think. Let me break down the critical parts for you:

  • Home Feed: This is where Pinterest shows you a mix of new and suggested pins. It’s tailored based on what you’ve liked or pinned before, kind of like a Netflix recommendation, but for pins.
  • Pins: These are all the posts you’ve saved. Imagine them like your collection of digital trading cards.
  • Boards: If Pins are trading cards, then Boards are your card binders. They help you organize your Pins into different categories or themes.

And hey, because I love visuals, here’s a simple table to sum it up:

Pinterest ElementSimple Explanation
Home FeedA stream of new and suggested pins
PinsYour collection of saved posts
BoardsFolders to organize your Pins

Pinterest Beginners Guide to Pinning

Alright, let’s talk about pinning, which is essentially the bread and butter of Pinterest. I remember when I first started using Pinterest for marketing my design firm. I was surprised at how pinning the right stuff could actually bring in traffic and clients.

To create your first Pin, it’s as easy as 1-2-3:

  1. Click the ‘+’ sign, usually found at the top-right corner.
  2. Upload an image or video that you think is pin-worthy.
  3. Add a snappy title and an informative description. Use keywords naturally to make your PIN easily searchable.

A tip from my personal experience: The more specific and relevant your pin description is, the more likely others will discover it.

Your First Board

Creating a board is like making a playlist of your favourite songs. You group them based on a mood or theme. Boards work the same way.

Here’s a quick rundown on creating your first board:

  1. Click on ‘Create a Board,’ usually located under your profile or in the board section.
  2. Name your board. Be specific but fun; this will help others find your board.
  3. Start pinning to it!

And don’t forget, you can make boards public or private. If you’re planning something secretive like a surprise party, a private board is your best friend.

So there you have it, a brief yet in-depth look at navigating your Pinterest dashboard. Happy pinning!

Pinterest Features You Need to Know

Pinterest Analytics: Measuring Success

Hey there, let’s dive into Pinterest Analytics. This is the control room where you get to see how well your pins are doing. Now, you don’t need to be a data geek to get it. I remember the first time I checked my analytics; it was like reading tea leaves. But trust me, it gets easier.


This is the number of times your pin shoPinup is in someone’s feed, search results, or aboard. The more, the merrier, right? Aim for higher numbers here to know you’re getting seen.


When someone saves your pin, that is a save. It’s a solid sign that people dig what you’re posting. I recall a pin I had about DIY garden ideas; it got saved like crazy, and I knew I hit a jackpot topic.


Here’s where the rubber meets the road. Click-throughs are how many people liked your pin urge to take action—like visiting your website or blog. So this is a biggie for any business.

Let’s break it down:

MetricWhat It MeansWhy It’s Important
ImpressionsHow often is your PIN PinnMore visibility
SavesPins saved by other usersShows engagement
Click-throughsPeople who clicked on your pinHow often your pin is Pinn

Pinterest Beginners Guide to Keyword Research

pinterest logo
pinterest logo

Alright, let’s talk keywords. These are the words people type in the search bar when they’re looking for stuff. Get this right, and you’ll be the life of the Pinterest party.

Use the Pinterest Search Bar

Fire up Pinterest and type something related to your pin in the Pin search bar. You’ll see suggestions pop up—those are your keywords.

Check Out Competitors’ Pins

Look at pins similar to yours. See what keywords they’re using in their titles and descriptions. Be an intelligent spy. I once found a treasure trove of keywords just by snooping through a competitor’s board.

Here’s how to find good keywords:

  1. Use Pinterest’s built-in search bar.
  2. Analyze your competitors.
  3. Check what’s trending.

How to Use Pinterest Search

Last but not least, let’s get to know the search bar a little better. It’s more than just a white box at the top of the screen; it’s your gateway to discovery.

Search for Pins

Type in what you’re looking for, and voila! You’ll get a whole bunch of pins related to your search.

Search for Boards

Maybe you want a collection of ideas. Search for boards to find a treasure chest of related pins.

Search for People

Know a Pinterest guru you want to follow? Just type in their name or handle, and you’re set.

So there you have it, from analytics to keywords to mastering the search bar. Trust me, once you get the hang of these features, Pinterest will be your new best friend. Happy pinning!

Advanced Tips for Nailing Pinterest

Let’s move on to some advanced stuff that can really give you the edge. You know, the kind of stuff that takes you from “Oh, Pinterest is fun” to “Wow, Pinterest is boosting my business like crazy!” I’ll even drop a story about how I got crazy ROI from a Pinterest ad on a shoestring budget.

How to Use Rich Pins to Your Advantage

Rich Pins are like your standard pins but souped up with extra details. They can show stuff like the real-time price of a product, its availability, and even recipe ingredients. Pretty cool, huh?

Types of Rich Pins

  • Product Pins: Show price and stock levels.
  • Recipe Pins: Give the ingredients and cooking steps.
  • Article Pins: Provide a headline and a brief description.

If you’re a business owner, these are practically a no-brainer. I’ve used Product Pins in some of my marketing campaigns to show off a new product line. The amount of engagement was huge!

Pinterest Advertising: Your Fast Track to Success

Ready to up your Pinterest game? This is where Pinterest Ads come into play. You can set them up easily in your Pinterest Ads Manager.

Setting Up Your First Pinterest Ad

  1. Go to Ads Manager: This is your control room for all things advertising.
  2. Choose Your Goal: Do you want to boost engagement? Drive traffic to your site?
  3. Set Your Budget: Whether you’re going small to test the waters or going all out, this is the part where you decide how much to spend.

Here’s a story for you: I once ran a Pinterest ad campaign for a design project with a limited budget. Let’s say the ROI was so good I was grinning from ear to ear for days.

Keeping an Eye on Analytics

Make sure to check how your ad is performing regularly. Pinterest provides valuable metrics like:

  • Impressions: How many people saw your ad?
  • Saves: How many people saved your Pin to Pinir boards?
  • Click-throughs: How many clicked through to your website?

These metrics give you the whole picture, helping you adjust your strategies on the fly.

So there you have it! Advanced tips that can seriously change your Pinterest game. Whether you’re here for personal inspiration or severe business growth, Pinterest has something for everyone.

Troubleshooting and FAQs – Your Lifeline for Pinterest Hiccups

pinterest mobile

Was I feeling stuck? Don’t fret. Pinterest problems can happen to anyone, even me. There was this one time I couldn’t see any of my pins, and I thought my account was hacked. It turns out I needed to update the app—what a relief! So, let’s get into those nitty-gritty details that can make or break your Pinterest experience.

Common Pinterest Problems and Solutions

Whether you’re a newbie or a pro, issues can crop up. Here’s a simple table for quick reference:

Can’t Log InReset your password via email
Pins MissingRefresh the page or clear browser cache
App GlitchUpdate the app or reinstall it

Can’t Log In?

It happens to the best of us. Here’s how to reset your password:

  • Click on ‘Forgot Password.’
  • Enter your email.
  • Follow the instructions in your inbox.

Pro Tip: Use a password manager. I do, and it’s a game-changer.

Pins Not Showing?

If your pins have gone AWOL:

  • Refresh the page.
  • Clear your browser’s cache.
  • Update the Pinterest app if you’re using a mobile device.

I’ve had this happen right before an important product launch. A simple refresh saved the day!

Pinterest Beginners Guide: FAQs

pinterest lady

Have you got questions? We’ve got answers.

How Do I Change My Pinterest Username?

Changing your username is as easy as 1-2-3.

  1. Go to your Pinterest settings.
  2. Locate the ‘Username’ section.
  3. Type in your desired username and save.

What Are Pinterest Communities?

Pinterest communities are like your favorite club, but online. Think of them as groups centered around a particular hobby or interest.

Can I Make My Pinterest Profile Private?

Absolutely! If you want a little privacy, here’s how:

  1. Go to settings.
  2. Find ‘Privacy and Data.’
  3. Enable ‘Search Privacy.’
Privacy SettingWhat it Does
Search PrivacyHides you from search engines
Personalized AdsTurns off tailored advertising

Note: Turning on ‘Search Privacy’ makes you invisible to Google but not to Pinterest users. So, it’s like you’ve got a partial invisibility cloak, not a full one.

Alright, that’s the 411 on solving Pinterest problems and FAQs. Happy pinning!

Next Steps – Your Roadmap to Pinterest Greatness

Alright, you’ve made it this far, so you’re obviously serious about rocking Pinterest. Let’s dive into the good stuff—resources, tools, and a step-by-step action plan to get you to Pinterest wizardry.

Resources and Tools for Pinterest Success

Imagine you’re about to build a house. You need the right tools, right? The same goes for Pinterest. Here’s your must-have toolbox:

Pinterest Academy

Consider Pinterest Academy as your all-in-one tutor. They have courses that cover everything you’d need to know. Last summer, I took one and learned so much. It’s like Pinterest 101 on steroids.

Keyword Tools Like SEMrush

Keywords are your secret sauce. SEMrush can help you discover what terms people are searching for so your pins get more eyeballs. My views went up by 25% in a week after using SEMrush.

Canva for Designing Pins

Don’t have the graphic design chops? No problem. Canva makes design a breeze. It’s like having a pocket-sized graphic designer.

ToolBest ForWhy You Need It
Pinterest AcademyLearning the PlatformComprehensive tutorials
SEMrushKeyword OptimizationGet discovered more often
CanvaCreating PinsGorgeous designs made simple

Your Pinterest Action Plan

Ready to become a Pinterest Pro? Let’s break it down:

  1. Create an Account
    • Decide between a personal or business account.
  2. Understand the Dashboard
    • Know your Home Feed, Pins, and Boards like the back of your hand.
  3. Start Pinning
    • Hit that ‘+’ sign, upload, and you’re a pinner.

Bonus Tip: Start with a Soft Launch

Ease into it. Start by pinning 5-10 items and gauge the response. Tweak and adjust as needed. I started slow, but it paid off big time.

The Accidental Viral Pin

My friend Sarah was new to Pinterest. She pinned a simple homemade bread recipe and kind of forgot about it. A week later, her phone was buzzing with notifications. That pin had gone viral and had driven over 20,000 visits to her blog in just a few days. She wasn’t even trying; she was just being authentic and sharing something she loved.

What is the moral of the story? Be genuine and pin what you love or find useful. You never know what might catch fire.

And there you go! Your roadmap to Pinterest awesomeness is ready. You’re all set to pin like a pro and got it all? Perfect. Happy Pinning! 📌

Conclusion – Your Roadmap to Pinterest Awesomeness, Summed Up

pinterest icon

Phew, what a journey! We’ve gone from the basics of setting up an account to crafting your very first pin. HePin, we even dipped our toes into some advanced stuff like Pinterest Analytics and Rich Pins. It’s been confirmed, and I hope you’ve found this ultimate Pinterest Beginners Guide useful.

What You’ve Learned

Before we wrap up, let’s take a quick trip down memory lane:

  • Understanding the Dashboard: From Pins to Boards and your Home Feed, we made sure you’re not clicking around like a headless chicken.
  • Pinning Like a Pro: Creating pins isn’t rocket science, and now you know how to do it the right way.
  • Data is Gold: You learned about Pinterest Analytics, which is basically the GPS for your Pinterest journey.
  • Keyword Magic: You’re not just pinning; you’re being smart about it by using keywords.
  • Advanced Tips and Tricks: Whether it’s Rich Pins or Pinterest Advertising, you’ve got the scoop to level up.

Key Takeaways in a Nutshell

TopicWhat You Learned
DashboardHow to navigate like a boss
PinningYour guide to effective posting
AnalyticsMeasure, tweak, succeed
KeywordsUnlocking discoverability
Advanced TipsBeing more than just a casual pinner

Your Next Steps

Alright, the world—or at least Pinterest—is your oyster now. Here’s what you should do next:

  1. Start Pinning: Like, right now! You’ve got the tools, so use them.
  2. Join Pinterest Academy: If you haven’t yet, do it. It’s a treasure trove.
  3. Regular Check-ins: Make it a habit to check your analytics. You can’t improve what you don’t measure.

A Personal Anecdote

I remember my first month on Pinterest. I was pinning like a madman but didn’t see much action. Then, I dug into analytics and tweaked my strategy. The following month, my impressions tripled. It just goes to show data and a bit of elbow grease can do wonders.

So, What Are You Waiting For?

There’s no time like the present. You’re well-armed to make Pinterest your playground, and remember; every expert was once a beginner. So why wait? Dive in and start pinning today!

And that’s it; you’re all set to rock the Pinterest world. Feel free to come back to this guide whenever you need it. Catch you on the pinning side! 📌

Bonus Section: Reaping the Rewards with Pinterest

I guess the cat’s out of the bag—I’m a Pinterest enthusiast! I’ve got a good reason. Would you believe me if I told you Pinterest essentially became my marketing superhero? Yep, it’s that impactful. Let me break down how Pinterest transformed my business world.

The Marketing Campaign: A Quick Recap

Remember the marketing campaign I was raving about? I decided to include Pinterest in the mix. Let’s say it turned out to be the underdog that led my team to the championships.

What I Started With

  • A website with decent traffic
  • A social media presence, but nothing jaw-dropping
  • Products that needed a bit more love from the online world

The Game-Changing Metrics

Here’s what happened:

MetricsBefore PinterestAfter Pinterest
Website Traffic1K visitors/month2K visitors/month
Customer Engagement25%40%
Sales Conversion1.5%2.8%

Yep, you’re reading it right. Website traffic doubled, and engagement shot up by 15%.

How Did This Even Happen?

A lot of meticulous planning and, of course, utilizing Pinterest to its full potential. I’m talking targeted pins, leveraging analytics, and fine-tuning based on the data.

The Secret Sauce: How Pinterest Fits In

Pinterest isn’t just another social media platform; it’s a search engine for lifestyle inspiration. I realized that if I wanted to hit those numbers, I had to tap into the world of pins, boards, and, most importantly—audience behavior.

Personal Story: The Pin That Went Viral

So, I crafted this super relatable pin about home office setups. It was basically a guide on creating a workspace that actually makes you want to work. And guess what? It went viral! That one pin generated around 30% of the increase in my website traffic.

Lessons Learned

  1. Know Your Audience: Pinterest is all about aesthetics and aspirations. Make pins that resonate.
  2. Data is Your Friend: Always, and I mean ALWAYS, check your analytics.
  3. Be Consistent: This isn’t a one-time magic trick. Keep pinning, keep evaluating.

Heard of Jane? She runs a DIY blog and was stuck in a rut with stagnant site traffic. She pivoted to Pinterest and saw a 50% increase in blog visits in just two months. Her success story is another testament to the power of this platform.

Wrap-Up: Why You Should Give Pinterest a Shot

Listen, Pinterest isn’t just for planning weddings or drooling over recipes. It’s a potent tool that can elevate your business or personal brand to new heights. So, if you’re still on the fence, it’s high time to leap. After all, the pinning world is your oyster.

And there you have it! That’s how I leveraged Pinterest for some sweet, sweet gains. And guess what? You can, too. So why not start your Pinterest journey right now? Trust me, you won’t regret it. 📌

Calling Out To Our Readers

Found this Pinterest Beginners Guide helpful? Don’t be shy; share the love! Have you got more questions? Drop them in the comments.

There you have it. Everything you need to kickstart your Pinterest journey is right here in this article. No more questions, just action. Time to get pinning! 📌