Family Business Coach: Do You Need One?

Last Updated on December 24, 2023 by James – SIO

Estimated reading time: 10 minutes

Hey there, family business owners! Running a business with a family can be both rewarding and challenging. Are you facing communication gaps, financial struggles, or uncertainty about future leadership? A family business coach might be just what you need. Let’s dive into it.

What is a Family Business Coach?

Role of a Family Business Coach

First, a family business coach isn’t a miracle worker but can be a game-changer. They work on family relations and business strategy to create a harmonious blend.

I once helped a family business on the brink of falling apart. With a family business coach’s aid, they improved their profit margins and started enjoying Thanksgiving together!

What They’re Not

It’s essential to understand that a family business coach is not a therapist, although they do deal with relationships. They focus more on the operational aspects along with family dynamics.

The Difference Between a Family Business Coach and Other Business Coaches

While a general business coach focuses on business strategy, a family business coach also tackles family dynamics. They specialize in working with family-owned businesses like yours.

How They Differ

FeatureFamily Business CoachGeneral Business Coach
FocusFamily + BusinessBusiness Only
SkillsMediation + StrategyStrategy

Why Consider a Family Business Coach?

Navigating a family business is like sailing a ship through a storm; you need all hands on deck and everyone in sync. A family business coach acts like your seasoned navigator, steering you through common struggles like poor communication, financial hurdles, and planning who will be the next captain.

Tackling Communication Woes

We all know a simple misunderstanding can escalate into a full-blown family feud. And when business is involved, the stakes are even higher. A family business coach brings methods and tools to enhance communication among family members. Think of it as upgrading from walkie-talkies to top-notch smartphones. They might introduce weekly family-business meetings with a clear agenda or set up an internal communication platform.

In one of my past ventures, a small communication glitch almost cost us a big client. We turned to an external advisor who introduced a simple but effective project management tool. It became easier for everyone to know what was happening, saving us a ton of stress.

Financial Struggles and the Way Out

Most family businesses start with passion but might lack professional financial planning. I get it; talking about money with family can be uncomfortable. A family business coach can play referee, offering an unbiased look at your accounts. They can identify waste, suggest budget controls, and even help in financial negotiations between family members.

Benefit: Think of them as a financial personal trainer. They’ll show you the ropes, and you’ll see your financial ‘muscles’ grow pretty soon. You’ll move from just surviving to truly thriving.

Smooth Sailing for Succession Planning

Who will be the next boss? Will it be the tech-savvy grandson or the daughter with years of experience in management? Choosing a successor is more complex than a game of ‘Eeny, meeny, miny, moe.’ A family business coach can guide the process by assessing skills, readiness, and the strategic fit of potential successors. They may even facilitate a ‘trial run’ of leadership roles to see who’s best suited.

Benefit: No more awkward Thanksgiving dinners where everyone’s guessing who’ll be the next leader. You’ll have a plan that everyone agrees on, which means less tension and more peace of mind.

The Big Three: Common Struggles Simplified

To sum it up, these are the issues almost every family business faces at some point:

  1. Communication: Lack of clear dialogue can derail even the best family business.
  2. Finances: Money troubles? An experienced eye can spot the leaks in your financial boat.
  3. Succession: Don’t let the next leader be a ‘surprise.’ Plan for it.

A family business coach is your go-to expert in these areas. They won’t do the work for you but will give you the tools and strategies you need. The key is to be proactive rather than reactive. So, why wait? Get the guidance you need to keep your family and business sailing smoothly.

By now, you should clearly understand why a family business coach is a wise investment for any family-run enterprise. What is your next step? Finding the right coach and taking action. Remember, a smoother sail lies ahead with the right guidance.

The Benefits of Having a Family Business Coach

Your GPS for Success: Professional Guidance

Imagine you’re on a road trip without a map. Confusing, right? That’s where a family business coach comes in. They’re like a GPS guiding you through the twists and turns of family relations and business management. They’ll help you set goals and ensure you’re headed in the right direction. You don’t have to go it alone; a co-pilot is helping you navigate.

Benefit: You get a clear road map to meet family and business goals. Less guesswork, more progress.

See What You’re Missing: Objective Third-Party Perspective

Have you ever tried finding a lost toy in a messy room? Sometimes, you can’t see it, even if it’s right before you. Coaches offer fresh eyes to spot what you might overlook, especially when emotions run high. They can pinpoint issues you never knew existed, just like an external advisor did for me once. Within minutes, he highlighted a problem my team had missed.

Benefit: You gain insights that you might be too close to see. A clearer view helps you make better decisions.

The Learning Never Stops: Skill Development

Sports teams practice for a reason: skills get better over time. In the same way, a family business coach teaches you skills that last. Think about it. Today’s issue is communication, but it could be budgeting or leadership tomorrow. A good coach equips you with a toolbox of skills like conflict resolution and financial planning.

Benefit: You’re not just fixing today’s problems. You’re setting up for long-term success. It’s like learning to fish instead of just getting a fish for the day.

In a nutshell, a family business coach isn’t just an expense; it’s an investment in your family’s happiness and your business’s future. These coaches offer targeted guidance, fresh perspectives, and valuable skill training. And trust me, you’ll feel the benefits. So, why wait? Take that crucial step for your family and business today!

Choosing the Right Family Business Coach


Picking a family business coach isn’t like throwing a dart blindfolded; you need to aim carefully. Check out their experience and qualifications. Don’t just settle for someone skilled in general business coaching. Aim for a pro who knows family businesses inside and out. Why? Because family emotions can turn a business strategy upside down.

Benefit: A qualified coach will speak your language. They’ve seen family drama and know how to navigate through it. This means faster solutions tailored for you.


Look, we all know good advice isn’t free. But it shouldn’t break the bank either. Family business coaches can be pricey but think of it as buying a tool to make your business smoother. Some coaches offer sliding fees based on your revenue or package deals that bundle multiple services.

When I started one of my digital companies, I hesitated to spend money on professional advice. But eventually, I realized cutting corners could cost me more long-term. So, I budgeted for it, and the return on that investment was invaluable.

Benefit: A budget-friendly coach isn’t an expense; it’s an investment in fewer headaches and better business health.

Test Runs

You wouldn’t marry someone after just one date. The same goes for choosing a coach. Many offer a trial session or an initial consultation for free or at a reduced rate. Use this time to check if their style matches your family’s needs and personalities.

Benefit: Think of this as a ‘test drive.’ It reduces the risk of locking into a relationship that doesn’t work, saving you time and money.

Choosing a family business coach is more than just ticking boxes; it’s about finding a partner for your business journey. Check their qualifications, plan your budget, and don’t skip the test run because the right coach can transform your business and family relationships. So why settle for anything less? Make a careful choice and reap the rewards.

I hope this clears up any questions you might have had!

How to Maximize the Relationship with Your Family Business Coach

Goal Setting

Getting the most out of a family business coach starts with knowing what you want. Walk into that relationship with a checklist of goals. The more specific you are, the clearer the roadmap your coach can draw for you. It’s like grocery shopping; if you know what you need, you won’t wander through the aisles. I outlined clear KPIs (Key Performance Indicators) with my advisor when setting up one of my online ventures. Guess what? We knew exactly what to aim for and track, making our work super effective.

Benefit: A clear game plan from the start. No second-guessing what you’re working towards, making every coaching session more productive.

Be Open

Sometimes, the truth hurts, but that’s how you grow. A good family business coach might point out issues you’re uncomfortable facing. But remember, their outside perspective is invaluable. It’s easy to miss the bigger picture when you’re in the thick of it. Being open to feedback—even the hard stuff—lets you see your business from a new angle.

Benefit: Openness to criticism and feedback means you’re willing to change. And change often paves the way for success.

Take Action

Have you ever heard the saying, “Knowledge is useless without action”? Your family business coach will equip you with tools, strategies, and insights. But all that is worthless if you don’t act on it. You’re not paying your coach to do the work for you; you’re paying them to show you how to work smarter. After your coaching session, gather your family and decide how you’ll implement these new strategies. When I hired a project management consultant for my design firm, we didn’t just sit on their advice. We rolled up our sleeves and got to work, and the results were game-changing.

Benefit: No more “What now?” moments. You’ll know the next steps to take and have a sense of urgency to get things moving.

Keep Lines Open

Don’t treat coaching sessions as one-off experiences. Keep the conversation going between sessions. Share updates and ask for feedback regularly. This ensures you’re on the right track and makes adjustments easier.

Benefit: Continuous engagement makes your coaching relationship more like a partnership. You’re invested in each other’s success, which means more bang for your buck.

Assess and Reassess

The business world changes fast, and your family business is no exception. Periodically review your goals and achievements with your coach. Celebrate the wins, and don’t hesitate to recalibrate your strategies for the goals you haven’t met yet.

Benefit: Regular check-ins mean you’re adapting to real-world conditions. Your family business becomes agile, ready to pivot whenever needed.

You’re investing time and money into a family business coach. Make it count. Set your goals, be open to new ideas, act on your learning, and keep that communication line buzzing. Do these things, and you won’t just meet your goals; you’ll exceed them. No questions left hanging, right? Now, make that relationship with your family business coach worthwhile!

Frequently Asked Questions

Is it Expensive?

Generally, it’s an investment in your family and business’ future.

How Long Before I See Results?

Change takes time. You might notice minor changes quickly, but major shifts will take longer.

Are There Any Downsides?

Resistance to change from family members could be a potential obstacle. Make sure everyone’s on board.


You’ve got the rundown on how a family business coach can turn things around for your family-run enterprise. They’re not just problem solver but an ally who helps you grow your business while keeping the family in sync.

I remember the time when I was hesitant about hiring professional advice for my new venture. Once I took the leap, the benefits were clear—better planning, smoother operations, and happier family gatherings. So, if you’re tackling issues like family disagreements, money woes, or wondering who’ll take the wheel next, don’t hold back. A family business coach could be your game-changer.

Any lingering questions? Toss them in the comments. But honestly, you should have all you need to make a solid decision. So why stay stuck? Dive in and make your family business the success story it deserves to be!